Fareply vs Wati for travel agencies
Wati is a WhatsApp platform for every kind of business: broadcasts, chatbot flows, integrations and AI agents. Fareply is a reply desk built only for travel: it reads your rate sheets and answers enquiries with prices calculated from tables you approved. Which one fits depends on what most of your WhatsApp is.
The short answer
- Choose Wati if your main WhatsApp work is sending campaigns and offers to large contact lists, building chatbot flows, or connecting a CRM such as HubSpot or Salesforce.
- Choose Fareply if your main WhatsApp work is answering enquiries: prices for dates, room types, group sizes and children, policy questions, and group status for partners. Fareply calculates every price from your own approved rate tables and checks it before it reaches the traveller.
Some agencies use both: a campaign tool for offers and Fareply for the replies that follow.
Side by side
| Fareply | Wati | |
|---|---|---|
| Built for | Travel agencies, tour operators and DMCs | Any business on WhatsApp |
| Entry price | Starter €49 per month, billed monthly | Growth $59 per month, billed annually |
| Mid plan | Pro €119 per month: 5 team members, all channels | Pro $119 per month billed annually: 5 users, extra users $39 each |
| Prices in replies | Calculated from rate tables an owner approved, with a price check on every amount | From the content and flows you set up; no travel rate engine |
| Reading your rate sheets | Upload PDF, Excel, Word or a photo; every price shown next to its source line, approved before use | Not a feature |
| AI replies | Included: 1,000 a month on Starter, 4,000 on Pro, 10,000 on Agency | AI Co-pilot credits (250 on Growth, 500 on Pro); Astra AI agents are a separate product from $99 per month |
| WhatsApp message fees | Paid to Meta directly at Meta's rates; Fareply adds nothing | Billed by Wati per its own rate card (5% discount on Business) |
| Broadcasts and campaigns | No bulk broadcasts; one-to-one templates only | Yes: 15,000 a month on Growth, unlimited on Pro |
| Chatbot flow builder | No: replies come from your prices and policies | Yes |
| CRM integrations | Booking system link for confirmations | HubSpot (Pro), Salesforce (Business) and others |
| Group desk for DMCs | Group files, rooming lists, partner status answers in 8 languages | Not a feature |
| Other channels | Instagram, Messenger, WeChat, Telegram, LINE, email, website chat | Instagram, Messenger, TikTok, website widget |
| Free trial | 14 days, no card | 7 days |
Where Fareply is different
Prices you can trust
A travel price depends on the season, the room type, the group size, children's ages and extras. A general AI agent answers from whatever text it was given, which is how wrong prices reach travellers. Fareply reads your rate sheet once, an owner approves the tables, and every quote is calculated from that approved version. If a date, group size or extra has no approved price, the question goes to your team instead of being guessed.
Questions only a person should answer
Bookings, discounts, complaints and anything unusual are handed to your team with the reason shown. "Hand to a person" is never automatic.
WeChat and the group desk
For DMCs serving Chinese groups, Fareply connects a WeChat Service Account and answers partners' status questions in Chinese from your group files. See WeChat for DMCs.
Where Wati is stronger
- Bulk broadcasts and marketing campaigns to opted-in contacts.
- A visual chatbot flow builder for menus, forms and lead capture.
- Ready-made CRM and e-commerce integrations.
- WhatsApp Business Calling, TikTok, and Google Ads to WhatsApp on the Business plan.
What a travel agency pays
For a team of 5 answering on WhatsApp and Instagram: Fareply Pro is €119 per month, with 4,000 AI replies included and WhatsApp fees paid to Meta directly. Wati Pro is $119 per month billed annually for 5 users, with 500 AI Co-pilot credits; an Astra AI agent adds from $99 per month, and messages are billed on Wati's rate card. Agencies in India, Turkey and other regions pay a lower Fareply price; see pricing.
Questions
Can we move from Wati to Fareply and keep our WhatsApp number?
Usually yes. A number can be connected to one WhatsApp Business Platform provider at a time; Meta guides you through moving it. During early access we help you connect your number.
Can we keep Wati for broadcasts and use Fareply for replies?
Not on the same WhatsApp number, because a number connects to one provider. Some agencies keep a separate number for campaigns, or send offers by email and use WhatsApp for conversations.
Does Fareply have an AI agent like Astra?
Fareply's reply desk is the AI, built for travel: it drafts replies in the traveller's language, quotes from your approved tables, answers from your approved policies and hands everything else to your team. Replies can be suggestions or, when you are ready, automatic.
Request access Fareply vs respond.io
Sources
- Wati pricing, checked 23 October 2026
- Wati plan comparison, checked 23 October 2026
- Wati Astra pricing, checked 23 October 2026