WeChat for DMCs serving Chinese groups
Chinese tour operators and tour leaders work on WeChat. They ask about hotels, guides, rooming lists and payments at all hours, in Chinese, often while your office is closed. Fareply connects your WeChat Service Account to the group desk, so these questions are answered in Chinese, straight from your group files, and changes go to your team.
Book a demo How the group desk works
What Chinese partners ask on WeChat
| The partner writes | Meaning | Fareply |
|---|---|---|
| AG-26118 现在什么状态？ | What is the status of AG-26118? | Every service with its status and confirmation number, in Chinese |
| 酒店都确认了吗？ | Are all the hotels confirmed? | The hotels only |
| 导游电话多少？ | What is the guide's phone number? | Tour leader, guide and driver with phones |
| 分房表收到了吗？ | Did you get the rooming list? | Which version arrived, when, and whether it is checked |
| 确认单发我一下 | Please send the confirmation | The voucher link from the file |
| 我们要加2个人 | We need to add 2 people | A change request on the file, and a reply for your team to send |
Your team does not need to read Chinese
Every answer is built from the group file with fixed wording, then written in the partner's language. Your team sees in English which file was found, what was asked and what the answer contains. Statuses, dates, phone numbers and confirmation numbers are copied from the file, never written by the AI. For anything the file cannot answer, the conversation goes to your team with the reason shown.
A Service Account, not personal WeChat
Most DMCs talk to Chinese partners from staff members' personal WeChat. That works until someone is on leave, a phone is lost, or nobody knows what was promised. Fareply connects an official WeChat Service Account (服务号) instead: one company account, one shared inbox, every conversation kept.
- Personal WeChat accounts and WeChat group chats cannot be connected to any outside software. This is WeChat's rule, not ours.
- Partners follow your Service Account by scanning its QR code, once. Put it on your vouchers, quotes, email signature and rooming list requests.
- The first time a contact writes, your team links it to the partner company with one click. From then on that contact only hears about its own company's groups.
Setting up as a company outside China
Companies registered outside mainland China can open a WeChat Service Account directly, without a Chinese entity. In short:
- Register an Official Account as an overseas enterprise; overseas companies can only open the Service Account type.
- Prepare your company registration certificate, the administrator's ID, an application letter and an authorization letter, and a recent phone bill or bank statement. The administrator needs a WeChat account.
- Pay WeChat's verification fee (USD 99 per application at the time of writing). Review usually takes 7 to 15 working days.
- Once verified, connect it to Fareply on the Channels page. Step by step: Connect WeChat.
With the DMC onboarding package we help you through the WeChat setup and the connection.
WeChat's limits, handled
- 48 hours. You can reply for 48 hours after the partner's last message. The inbox shows how long is left.
- 5 replies per message. At most 5 replies to one partner message; Fareply keeps count.
- Share status before it closes. Before arrival, Share status sends the full status of a group in Chinese in one click, while the window is open. You can also copy it into any other app.
Changes stay with your team
When a partner asks for more rooms, an extra traveller or a different flight, Fareply records a change request on the group file and prepares a reply saying it was noted. That reply is never sent automatically, and nothing in the booking changes on its own.
Pricing
WeChat and the group desk are part of the DMC plans: DMC at €790 per month with 300 open group files and DMC Plus at €1,490 per month with 1,000. WeChat's own verification fee is paid to WeChat. DMC onboarding is €990 once. See DMC plans.
Questions
Can Fareply read our WeChat group chats with partners?
No. WeChat does not allow outside software to connect to personal accounts or group chats. Partners write to your Service Account instead, one to one, and each conversation is linked to their company.
Do partners have to install anything?
No. They scan your QR code in WeChat and write as they always do.
Which languages?
Answers follow the partner's language: Chinese, English, Spanish, Turkish, French, German, Italian or Arabic.
We are a DMC in Turkey. Can we use this?
Yes. Fareply is for DMCs and agencies outside mainland China that receive Chinese groups, in Turkey, Europe, the Middle East, Southeast Asia and elsewhere. It is not offered to companies based in mainland China.
Do Chinese travellers also write to us?
They can, on the same Service Account. Travellers get quotes from your approved rate sheets; see Answer Chinese travellers on WeChat.